Bulang & Sons
Bulang & Sons asked us to capture and tell the story behind the Lucca collection.
The city of Lucca is steeped in history – the raw and honest attitude of the buildings, walls, doors are a testament to the rich heritage of this magical place. The patina and way in which this town wears its age in such a noble way led to an explosion of ideas and inspiration.
This film gives the target audience an insight into one of these journeys in Lucca, Italy. The city and surroundings inspired the B&S team to create the Lucca collecion.
Besides the main film we created a social-media rollout campaign consisting out of three teasers.
We were commissioned by B&S to create a film about their curated red sub and custom bike package.
This package is dedicated to the early days of diving and biking. It was our mission to show the beautiful custom touches to the bike and the detailed similarities in the vintage watch. The perfect match between the watch and the bike as a daily companion.