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Bulang & Sons

Branded content

lasting quality by design
 

Bulang & Sons is an online boutique which harmoniously combines modern craftsmanship with desirable, collectable vintage watches.

- Commercials

 

Project 01

The Lucca collection
 

Bulang & Sons asked us to capture and tell the story behind the Lucca collection. 

The city of Lucca is steeped in history – the raw and honest attitude of the buildings, walls, doors are a testament to the rich heritage of this magical place. The patina and way in which this town wears its age in such a noble way led to an explosion of ideas and inspiration.

This film gives the target audience an insight into one of these journeys in Lucca, Italy. The city and surroundings inspired the B&S team to create the Lucca collecion.  

Besides the main film we created a social-media rollout campaign consisting out of three teasers. 

 

Project 02

one watch,
endless styles

 

We were commissioned by B&S to create a commercial that promotes their handmade watch-straps and reflects the heart and soul of the brand.

In this film we highlighted the fact that you can easily adjust your style by changing the watchstrap.  

 

Project 03

curating past,
present & beyond

 

We were commissioned by B&S to create a film about their curated red sub and custom bike package. 

This package is dedicated to the early days of diving and biking. It was our mission to show the beautiful custom touches to the bike and the detailed similarities in the vintage watch. The perfect match between the watch and the bike as a daily companion.

 

Credits B&S commercial 

Concept development: Strictua and Bulang & Sons
Art direction : Miquel Steps (Strictua)
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden (Strictua)
Post-production: Strictua

Credits B&S Lucca film

Concept development: Strictua and Bureau Caramel
Art direction : Rob Truijen ( Bureau Caramel )
Co-directed by: Strictua & Bureau Caramel
D.O.P.: Marijn Vanderheijden (Strictua)
Post-production: Strictua

Credits B&S shorts

Concept development: Strictua and Bulang & Sons
Directed by: Miquel Steps (Strictua)
D.O.P.: Marijn Vanderheijden (Strictua)
Post-production: Strictua