Bent for Boss

Visually exploring

Where sound and color collide

Context

For Boss Paints, Bent van Looy designed a color collection that matches his style and home. Bent is a man of many faces: a singer, musician, designer and painter. The creative all-rounder got complete freedom to design his collection of paint and wall decoration.

Our take

We created this campaign film to follow Bent’s thought and design process. 
He asked himself: “What happens when sound and color collide?” 
We asked ourselves: “Where does such a colorful personality draw inspiration from?”

Our role

Concept development, Film.

Instagram

Using Instagram as the main communication channel, we directed the target audience towards the campaign website.

Credits

Concept: Strictua & Coffeeklatch
Production & art-direction: Coffeeklatch
Directed by: Miquel Steps (Strictua)
D.O.P.: Marijn Vanderheijden (Strictua)
Post-production: Strictua
Assistent: Danique Jaspers
Music: You Seem Yourself by Giants & Pilgrims

Selected Works

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Harry's restaurantCommercial

Mercedes-BenzCorporate film

Formani X Piet BoonBranded content

IKEABranded documentary

MosaBranded content

Bonnefanten MuseumCommercial

DOESBranded documentary

Bulang & SonsBranded content

TEDxCommercial

Gabriel + GuevaraCommercial

Marie-Stella-MarisBranded documentary

Eastpak LABCommercial