Where sound and color collide
For Boss Paints, Bent van Looy designed a color collection that matches his style and home. Bent is a man of many faces: a singer, musician, designer and painter. The creative all-rounder got complete freedom to design his collection of paint and wall decoration.
We created this campaign film to follow Bent’s thought and design process.
He asked himself: “What happens when sound and color collide?”
We asked ourselves: “Where does such a colorful personality draw inspiration from?”
Concept development, Film.
Using Instagram as the main communication channel, we directed the target audience towards the campaign website.
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