Bent for Boss

Where sound and color collide

Context

For Boss Paints, Bent van Looy designed a color collection that matches his style and home. Bent is a man of many faces: a singer, musician, designer and painter. The creative all-rounder got complete freedom to design his collection of paint and wall decoration.

Our take

We created this campaign film to follow Bent’s thought and design process. 
He asked himself: “What happens when sound and color collide?” 
We asked ourselves: “Where does such a colorful personality draw inspiration from?”

Our role

Concept development, Film.

Using Instagram as the main communication channel, we directed the target audience towards the campaign website.

Credits

Concept: Strictua & Coffeeklatch
Production & art-direction: Coffeeklatch
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Assistent: Danique Jaspers
Music: You Seem Yourself by Giants & Pilgrims

Selected Works

SWETTCommercial

Eastpak CNNCTCommercial / Photography

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Soft BitesCommercial

Ten cCommercial

Bonnefanten MuseumShort docs / Commercials / Animation

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

VillaVinCommercial / Photography

IKEAShort doc / Commercial

Gabriel + GuevaraCommercial

Mercedes-BenzCorporate film

TEDxCommercial

Nedlin - HealthcareCorporate film

DOESShort doc / Commercial

SchunckCommercial / animation

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film

InLimburgCommercial

Bulang & SonsShort doc / Commercial

Boels ZandersCommercial