Dynamic identity

Identity comes to life


The Bonnefanten Museum introduced a new corporate identity. They wanted the identity to feel dynamic and alive across several platforms. That’s where we came in.

Our take

We started with a vibrant animation concept to make identity implementation across multiple platforms a breeze. Our logo animation works great in videos and online. We topped it off with an animated alphabet and graphical grid that beautifully matches their versatility.

Our role

Concept development, Animation, Creative direction.


Concept development: Strictua
Animation by: Arthur Gorissen
Illustration digital billboard by: Brian Elstak
Graphic design: Barnbrook

Selected Works

Eastpak CNNCTCommercial / Photography


Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Ten cCommercial

Bonnefanten MuseumShort docs / Commercials / Animation

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

VillaVinCommercial / Photography

IKEAShort doc / Commercial

Gabriel + GuevaraCommercial

Mercedes-BenzCorporate film


Nedlin - HealthcareCorporate film

DOESShort doc / Commercial

SchunckCommercial / animation

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film


Bulang & SonsShort doc / Commercial

Boels ZandersCommercial