How communities take over the museum
Context
On ‘Bonnefanten First Fridays’ (BFF), The Bonnefanten Museum invites a community. The organisation, club, foundation or NGO get to curate an evening at the museum. And they can invite their friends, how cool is that? It’s a fun and friendly way for the museum to lower their threshold and broaden their audience.
Our take
Our concept for the BFF campaign touches the core of what communities are. Inclusive and fun with a do-it-yourself mentality. Put that in an environment like the museum, and it creates an interesting visual tension. We feel that it shows the approachability of the Bonnefanten Museum.
Our role
Campaign development, Film, Photography, Animation, Creative direction, Casting.
Photography
Site-specific installations make a bold statement in the city, creating intriguing images for the Bonnefanten First Fridays events.
Credits
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Art-direction: Strictua
Gaffer: Joris Peskens
Photography: Jef Claes
Hair & make-up: Sanne Schoofs
Styling: Julia Aumann
Post-production: Strictua
Graphic-design BFF posters: Homo Ludens
Animation: Arthur Gorissen
Selected Works
SWETTCommercial
Eastpak CNNCTCommercial / Photography
Delta Light x MVRDVCommercial
Bent for BossShort doc / Commercial
Soft BitesCommercial
Nederlandse DansdagenCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
Ten cCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
Eastpak DurabiltyCommercial / Photography
Netwerk Film EducatieCommercial
IKEAShort doc / Commercial
TEDxCommercial
Mercedes-BenzCorporate film
Nedlin - HealthcareCorporate film
Bulang & SonsShort doc / Commercial
DOESShort doc / Commercial
SchunckCommercial / animation
Gabriel + GuevaraCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
Eastpak LABCommercial / Photography
NedlinCorporate film
InLimburgCommercial
Boels ZandersCommercial
Eastpak - Designers Against AidsCommercial