Bonnefanten First Fridays

How communities take over the museum


On ‘Bonnefanten First Fridays’ (BFF), The Bonnefanten Museum invites a community. The organisation, club, foundation or NGO get to curate an evening at the museum. And they can invite their friends, how cool is that? It’s a fun and friendly way for the museum to lower their threshold and broaden their audience.

Our take

Our concept for the BFF campaign touches the core of what communities are. Inclusive and fun with a do-it-yourself mentality. Put that in an environment like the museum, and it creates an interesting visual tension. We feel that it shows the approachability of the Bonnefanten Museum.

Our role

Campaign development, Film, Photography, Animation, Creative direction, Casting.


Site-specific installations make a bold statement in the city, creating intriguing images for the Bonnefanten First Fridays events.


Concept development: Strictua
Directed by:  Miquel Steps
D.O.P.: Marijn Vanderheijden
Art-direction: Strictua
Gaffer: Joris Peskens
Photography: Jef Claes
Hair & make-up: Sanne Schoofs
Styling: Julia Aumann
Post-production: Strictua
Graphic-design BFF posters: Homo Ludens
Animation: Arthur Gorissen

Selected Works

Eastpak CNNCTCommercial / Photography


Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Ten cCommercial

Bonnefanten MuseumShort docs / Commercials / Animation

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

VillaVinCommercial / Photography

IKEAShort doc / Commercial

Gabriel + GuevaraCommercial

Mercedes-BenzCorporate film


Nedlin - HealthcareCorporate film

DOESShort doc / Commercial

SchunckCommercial / animation

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film


Bulang & SonsShort doc / Commercial

Boels ZandersCommercial