How communities take over the museum
Context
On ‘Bonnefanten First Fridays’ (BFF), The Bonnefanten Museum invites a community. The organisation, club, foundation or NGO get to curate an evening at the museum. And they can invite their friends, how cool is that? It’s a fun and friendly way for the museum to lower their threshold and broaden their audience.
Our take
Our concept for the BFF campaign touches the core of what communities are. Inclusive and fun with a do-it-yourself mentality. Put that in an environment like the museum, and it creates an interesting visual tension. We feel that it shows the approachability of the Bonnefanten Museum.
Our role
Campaign development, Film, Photography, Animation, Creative direction, Casting.
Photography
Site-specific installations make a bold statement in the city, creating intriguing images for the Bonnefanten First Fridays events.
Credits
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Art-direction: Strictua
Gaffer: Joris Peskens
Photography: Jef Claes
Hair & make-up: Sanne Schoofs
Styling: Julia Aumann
Post-production: Strictua
Graphic-design BFF posters: Homo Ludens
Animation: Arthur Gorissen
Selected Works
Delta Light x MVRDVCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bent for BossShort doc / Commercial
Nederlandse DansdagenCommercial
SWETTCommercial
Eastpak CNNCTCommercial / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Soft BitesCommercial
Limburg Film CommissionCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
TEDxCommercial
InLimburgCommercial
IKEAShort doc / Commercial
Ten cCommercial
Bonnefanten MuseumAnimation
Eastpak LABCommercial / Photography
Netwerk Film EducatieCommercial
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
SchunckCommercial / animation
Eastpak - Designers Against AidsCommercial
NedlinCorporate film
Marie-Stella-MarisShort doc
LibelleCommercial
Harry's restaurantCommercial
MosaCorporate film