New perspectives for the museum

Context

What do you see when you look at art? We were happy to shoot several commercials for the Bonnefanten Museum, building on a consistent visual style. For each film, we took a new perspective to appeal to a different audience.

Artist portraits

The stories behind artworks

Context

The 'Bonnefanten Artist Portraits' is an ongoing series to explore the stories behind the art. The short documentaries are a deep dive into the personal motivation that drives an artist. The films provide a lot of added value for an already art-minded audience.

Our take

Every portrait dives into the world of the artist. We try to translate their often complex stories into a short and captivating portrait. It targets the art audience and excites them to come over and experience the works in real life.

Our role

Concept development, Film, Animation.

Trailer

Archive artist portrait

Berlinde De Bruyckere
Cai Guo-Qiang
Ed Templeton
Hrair Sarkissian
Laure Prouvost
Mark Manders
Melati Suryodarmo
Paloma Varga Weisz
Shinkichi Tajiri
Stanley Donwood

Credits

Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Gaffer: Joris Peskens

Margaret Kilgallen

Documenting a female pioneer 

Context

‘That’s where the beauty is’ is Margaret Kilgallen’s first big retrospective. The Bonnefanten Museum proudly presents this major exhibition in the Netherlands, giving the late American Kilgallen the attention she deserves in Europe. Kilgallen was an influential artist who touched topics like feminism, street culture and sports before many others did. A substantial part of the exhibition consists of wall paintings that were created as temporary paintings, but have been beautifully restored to former glory by a team of experts.

Our take

Kilgallen is known for her collage style and the fun she had in her work. So we used a lot of different techniques (timelapse, film, photography and lively animations) in all the campaign edits. 

Firstly, we captured the reconstruction of Kilgallen's biggest artwork ‘Main Drag’ in a timelapse. Secondly, we created a short doc on her personal life as told by curator Courtenay Finn of the Aspen Art Museum. Lastly, we made social media teasers and out of home ads in the recognizable Bonnefanten style that we helped to create.

Our role

Concept, Film, Animation, Creative direction, Post-production

Credits

Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Joris Peskens
Post-production: Strictua
Animations: Arthur Gorissen

Kunst van het kijken

The art of looking at art

Context

The more you know, the more you see. ‘Art of looking’ is an ongoing film series to give a better look at art. Various art enthusiasts explain what they see in one of their favorites in the Bonnefanten Museum.

Our take

Each episode portrays one art enthusiast while discussing his or her beloved work in depth. It is an accessible and easy way to learn more about art. We brought the artworks to life by having them move along with the story.

Our role

Campaign concept, Film, Animation, Creative direction.

Credits

Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Joris Peskens
Post-production: Strictua
Animations: Arthur Gorissen

Brueghel

The life in classical paintings

Context

Brueghel was a Dutch Master with an intriguing view on the world. For the Brueghel exhibition, Bonnefanten aimed to attract a younger audience for classic art. A challenging task, because it can feel like something far outside their scope.

Our take

A classical painting is all but static, especially Brueghel work. It’s a creative interpretation of how he saw the world. So we turned the paintings into his vivid, peculiar world again. The younger crowd might just recognize their busy lives of today and feel appealed to see the exhibition.

Our role

Campaign concept, Film, Animation, Creative direction.

Credits

Concept development: Strictua
Post-production: Strictua
Animations: Arthur Gorissen

Jan van Steffeswert

The discovery of a Dutch masterpiece

Context

Here is something that doesn’t happen every day. A new art discovery of a Dutch master. This elegant statue was made in Maastricht by sculptor Jan Van Steffeswert (c. 1460 - c. 1531). Bonnefanten decided to bring it back to Maastricht. We had the honor to document the story of the discovery.

Our take

We asked the people involved about their role. Their stories, weaved together by a tensive soundtrack, make this film like a thrilling journey. It’s a unique story that invites classical art and history lovers to the museum to see it for themselves.

Our role

Film, Animation, Creative direction.

Trailer

Credits

Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Gaffer: Joris Peskens