Visually exploring
The creation of leather watch straps
Context
Bulang & Sons is an online boutique that combines modern craftsmanship with collectable vintage watches. They asked us to create a film to gain insight on the artisan way the leather straps are made.
Our take
We created a visual journey that follows every step of the fascinating process. We aimed to match Italian craftsmanship and respect for ingredients in our filmmaking. Close-ups that show amazing attention to detail, factory floors that seem to breathe and the Italian way of life set the tone. Strap in!
Our role
Campaign concept, Film, Creative direction.
The Lucca collection
For the Lucca collection we created a campaign consisting of a main film and three teasers. The city of Lucca and its surroundings inspired the B&S team for this collection. The films invite the target audience on a journey through the Italian city.
Instagram
Using Instagram as the main communication channel, we could tease the target audience into the vibe of the collection before the official release.
Credits
Concept development: Strictua & Bureau Caramel
Art direction: Rob Truijen
Directed by: Strictua
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Selected Works
Dutch Dance FestivalCommercial
VillaVinCommercial
Bent for BossBranded documentary
Formani X Piet BoonBranded content
Eastpak CNNCTCommercial
Limburg Film CommissionCommercial
IKEABranded documentary
Mercedes-BenzCorporate film
Netwerk Film EducatieCommercial
Bonnefanten MuseumCommercial
DOESBranded documentary
Eastpak - Designers Against AidsCommercial
TEDxCommercial
Gabriel + GuevaraCommercial
Harry's restaurantCommercial
Subp YaoMusic video
Marie-Stella-MarisBranded documentary
Eastpak LABCommercial