The creation of leather watch straps
Context
Bulang & Sons is an online boutique that combines modern craftsmanship with collectable vintage watches. They asked us to create a film to gain insight on the artisan way the leather straps are made.
Our take
We created a visual journey that follows every step of the fascinating process. We aimed to match Italian craftsmanship and respect for ingredients in our filmmaking. Close-ups that show amazing attention to detail, factory floors that seem to breathe and the Italian way of life set the tone. Strap in!
Our role
Campaign concept, Film, Creative direction.
The Lucca collection
For the Lucca collection we created a campaign consisting of a main film and three teasers. The city of Lucca and its surroundings inspired the B&S team for this collection. The films invite the target audience on a journey through the Italian city.
Using Instagram as the main communication channel, we could tease the target audience into the vibe of the collection before the official release.
Credits
Concept development: Strictua & Bureau Caramel
Art direction: Rob Truijen
Directed by: Strictua
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Selected Works
Bonnefanten First FridaysCommercial
SWETTCommercial
Eastpak CNNCTCommercial / Photography
Delta Light x MVRDVCommercial
Bent for BossShort doc / Commercial
Soft BitesCommercial
Nederlandse DansdagenCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
Mercedes-BenzCorporate film
TEDxCommercial
IKEAShort doc / Commercial
Boels ZandersCommercial
Netwerk Film EducatieCommercial
Ten cCommercial
Eastpak LABCommercial / Photography
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
SchunckCommercial / animation
InLimburgCommercial
Eastpak - Designers Against AidsCommercial
NedlinCorporate film