Bulang & Sons

The creation of leather watch straps


Bulang & Sons is an online boutique that combines modern craftsmanship with collectable vintage watches. They asked us to create a film to gain insight on the artisan way the leather straps are made.

Our take

We created a visual journey that follows every step of the fascinating process. We aimed to match Italian craftsmanship and respect for ingredients in our filmmaking. Close-ups that show amazing attention to detail, factory floors that seem to breathe and the Italian way of life set the tone. Strap in!

Our role

Campaign concept, Film, Creative direction.

The Lucca collection

For the Lucca collection we created a campaign consisting of a main film and three teasers. The city of Lucca and its surroundings inspired the B&S team for this collection. The films invite the target audience on a journey through the Italian city.

Using Instagram as the main communication channel, we could tease the target audience into the vibe of the collection before the official release.


Concept development: Strictua & Bureau Caramel
Art direction: Rob Truijen
Directed by: Strictua
D.O.P.: Marijn Vanderheijden
Post-production: Strictua

Selected Works

Eastpak CNNCTCommercial / Photography


Bent for BossShort doc / Commercial

VillaVinCommercial / Photography

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Formani X Piet BoonCorporate film

Bonnefanten MuseumShort docs / Commercials / Animation

Mercedes-BenzCorporate film



IKEAShort doc / Commercial

MosaCorporate film

DOESShort doc / Commercial

Eastpak LABCommercial / Photography

Subp YaoMusic video

SchunckCommercial / animation

Ten cCommercial


Gabriel + GuevaraCommercial

NedlinCorporate film

Harry's restaurantCommercial