Bulang & Sons

The creation of leather watch straps


Bulang & Sons is an online boutique that combines modern craftsmanship with collectable vintage watches. They asked us to create a film to gain insight on the artisan way the leather straps are made.

Our take

We created a visual journey that follows every step of the fascinating process. We aimed to match Italian craftsmanship and respect for ingredients in our filmmaking. Close-ups that show amazing attention to detail, factory floors that seem to breathe and the Italian way of life set the tone. Strap in!

Our role

Campaign concept, Film, Creative direction.

The Lucca collection

For the Lucca collection we created a campaign consisting of a main film and three teasers. The city of Lucca and its surroundings inspired the B&S team for this collection. The films invite the target audience on a journey through the Italian city.

Using Instagram as the main communication channel, we could tease the target audience into the vibe of the collection before the official release.


Concept development: Strictua & Bureau Caramel
Art direction: Rob Truijen
Directed by: Strictua
D.O.P.: Marijn Vanderheijden
Post-production: Strictua

Selected Works


Eastpak CNNCTCommercial / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bonnefanten MuseumShort docs / Commercials / Animation

Ten cCommercial

VillaVinCommercial / Photography

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

IKEAShort doc / Commercial


Mercedes-BenzCorporate film

Nedlin - HealthcareCorporate film

DOESShort doc / Commercial

SchunckCommercial / animation

Gabriel + GuevaraCommercial

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film


Boels ZandersCommercial