Dutch Dance Festival

Experiencing dance at home


COVID-19 turned the ‘Dutch Dance Festival' of 2020 into a digital event. All good, as long as that doesn’t limit the experience. So with this film, we invited everyone to watch the spectacular dance performances online.

Our take

To touch the audience, we shot both viewers and professional dancers. The viewers watch at home as they dance along with the pros. We visually merged the two by fluently blending their dance moves. Viewers are invited to open up for this immersive experience. So dance along!

Our role

Campaign concept, Film, Animation, Creative direction, Casting.


Concept development: Strictua 
Directed by: Miquel Steps 
D.O.P.: Marijn Vanderheijden
Gaffer: Joris Peskens
Styling: Julia Aumann
Post-production: Strictua
Dancers: Patrizio Bucci, Sophia Mason

Selected Works

Eastpak CNNCTCommercial / Photography

VillaVinCommercial / Photography


Bent for BossShort doc / Commercial

Bonnefanten MuseumShort docs / Commercials / Animation

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Formani X Piet BoonCorporate film

Mercedes-BenzCorporate film

Bulang & SonsShort doc / Commercial



IKEAShort doc / Commercial

MosaCorporate film

DOESShort doc / Commercial

Eastpak LABCommercial / Photography

Subp YaoMusic video

SchunckCommercial / animation

Ten cCommercial

Harry's restaurantCommercial


Gabriel + GuevaraCommercial

NedlinCorporate film