Experiencing dance at home

Context

Because of COVID-19 'The Dutch Dance Festival' of 2020 couldn’t take place in it's usual form. This year's event is being brought closer than ever and the festival invites everyone to experience dance and performances online. 

Our take

These uncertain times asked for an unconventional approach. We captured the audience experiencing the dance performances in their own environments.

We visually connected the audience with the dancers by fluently blending their dance-moves with each other. By doing this, we present an immersing and unique experience.

We danced along with our camera to capture this. Dance with us!

Our role

Campaign concept, Film, Animation, Creative direction.

Credits

Concept development: Strictua 
Directed by: Miquel Steps 
D.O.P.: Marijn Vanderheijden
Gaffer: Joris Peskens
Styling: Julia Aumann
Post-production: Strictua
Dancers: Patrizio Bucci, Sophia Mason