Nederlandse Dansdagen

2020 & 2021

Enjoy dance in all forms


The Nederlandse Dansdagen (Dutch Dance Days) presents the best of all dance disciplines. The event boasts more than a hundred activities and premieres, ranging from classic dance to urban. It’s meant to connect viewers, makers, amateurs, and institutes. To dance is to be free.

2020: Experiencing dance from home

Our take

COVID-19 turned the ‘Dutch Dance Festival' of 2020 into a digital event. All good, as long as that doesn’t limit the experience. With this film, we invited everyone to watch the spectacular dance performances online. To touch the audience, we shot both viewers and professional dancers. The viewers watch at home as they dance along with the pros. We visually merged the two by fluently blending their dance moves. Viewers are invited to open up for this immersive experience. So dance along!

Our role

Campaign concept, Film, Animation, Creative direction, Casting.

Come on and dance with me

Our take

‘Dans met mij’ (Dance with me) is the motto of the 2021 edition; a hybrid online and live event in Maastricht. It’s a call for connection and an invitation to enjoy dance in all forms. We follow four dancers and their ability to move freely. Our camera was constantly on the move, replicating their dynamic moves. The voice-over talks the viewer through how dance can set you free, indirectly touching on the current state of the world.

Our role

Campaign concept, Film, Creative direction, Post-production.

Social shorts

For the social shorts, we zoom in on the individual dancers. We portray them in action while they explain what dance means to them. These shorts turned out quite impressive, because without exception, dance is what changed their lives.

Credits 2020

Concept development: Strictua 
Directed by: Miquel Steps 
D.O.P.: Marijn Vanderheijden
Gaffer: Joris Peskens
Styling: Julia Aumann
Post-production: Strictua
Dancers: Patrizio Bucci, Sophia Mason

Credits 2021

Concept development: Strictua 
Directed by:  Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Styling: Miranda Reijnders
Music & sound design: Subp Yao
Dancers: Igone de Jongh, Redouan Ait Chitt, Mijke van der Wal, Ali Zanad

Selected Works

Eastpak CNNCTCommercial / Photography


Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Ten cCommercial

Bonnefanten MuseumShort docs / Commercials / Animation

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

VillaVinCommercial / Photography

IKEAShort doc / Commercial

Gabriel + GuevaraCommercial

Mercedes-BenzCorporate film


Nedlin - HealthcareCorporate film

DOESShort doc / Commercial

SchunckCommercial / animation

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film


Bulang & SonsShort doc / Commercial

Boels ZandersCommercial