Experiencing dance at home

Context

COVID-19 turned the ‘Dutch Dance Festival' of 2020 into a digital event. All good, as long as that doesn’t limit the experience. So with this film, we invited everyone to watch the spectacular dance performances online.

Our take

To touch the audience, we shot both viewers and professional dancers. The viewers watch at home as they dance along with the pros. We visually merged the two by fluently blending their dance moves. Viewers are invited to open up for this immersive experience. So dance along!

Our role

Campaign concept, Film, Animation, Creative direction, Casting.

Credits

Concept development: Strictua 
Directed by: Miquel Steps 
D.O.P.: Marijn Vanderheijden
Gaffer: Joris Peskens
Styling: Julia Aumann
Post-production: Strictua
Dancers: Patrizio Bucci, Sophia Mason