CNNCT collection 2020

connect with
the city


Eastpak presents the CNNCT collection for 2020. A practical, multi-functional and coordinated line of bags and travel items, created specifically for the urban professional.

We were responsible for the film and photography concept. With this concept we show how the new Eastpak CNNCT collection truly adapts to its users' needs. The CNNCT collection gives its user the possibility to reach their full potential, regardless of their background, made to fit the urban professional.



The graphical grid pattern used as the background in the film and photography refers to the numerous pockets and the smart organization system of the bags and luggage.

Site-specific executions made a bold statement around the city, creating intrigue and momentum for the Eastpak products. 


Concept development : Strictua 

Directed by : Miquel Steps
D.O.P. : Marijn Vanderheijden
Post-production : Strictua
Gaffer : Joris Peskens
Production on set : Liza Wolters
Hair & make-up : Vera Dirkx
Styling : Layna Vercauteren
Music by : Oby Nine

Photography by : Jef Claes

Art-direction : Strictua
Backdrop-design : Atelier Haven