CNNCT S/S 2019

connecting lifestyle

Eastpak presents the CNNCT line for S/S 2019. A practical, multi-functional and coordinated line of bags and travel items, created specifically for the dynamic professional. An exclusive collection that combines urban aesthetics with highly resistant materials and intelligent design features. 

Eastpak asked us to create a campaign around this collection. In the films we focus on the multi-functionality and adaptability of the CNNCT collection by translating the characteristics of the bags onto the screen. We visually refer to the variety of pockets, zippers and compartments of the bags, by creating multiple frames within a single composition.



offline campaign

Site-specific executions made a bold statement around the city, creating intrigue and momentum for the Eastpak products. 

instagram stories

Using Instagram as the central communication tool, allowed us to immerse the customers into the atmosphere of the brand before the full campaign was officially revealed.



Concept development : Strictua 

Directed by :  Miquel Steps
D.O.P. : Marijn Vanderheijden
Art-direction : Strictua
Backdrop-design: Atelier Haven
Post-production : Strictua
Gaffer : Joris Peskens
Hair & make-up : Vera Dirkx

Music : Five Step Path -  Space Jam