How bags turn into art
Context
Every year Eastpak challenges 12 upcoming and established designers for a good cause. The challenge: turn the iconic Padded Pak’r Backpack into a piece of art. The pieces are then auctioned and the proceeds are donated to Designers Against Aids.
Our take
We produced 15 moving images for the Artist Studio Collection. By putting all pieces on pedestals we treat them for what they are, one-of-a-kind artworks. Simple, elegant movements show the unique features of the bags. The background color and shades match the character of the art piece.
Our role
Campaign concept, Film, Photography, Creative direction.
Website integration
Credits
Agency: Initials LA
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Art direction: Rob Truijen
Post-production: Strictua
Gaffer: Dennis De Pijper
Webdesign: Mr. Henry
Selected Works
Bonnefanten First FridaysCommercial
SWETTCommercial
Eastpak CNNCTCommercial / Photography
Delta Light x MVRDVCommercial
Bent for BossShort doc / Commercial
Soft BitesCommercial
Nederlandse DansdagenCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
TEDxCommercial
IKEAShort doc / Commercial
Boels ZandersCommercial
Netwerk Film EducatieCommercial
Ten cCommercial
Eastpak LABCommercial / Photography
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
SchunckCommercial / animation
InLimburgCommercial
NedlinCorporate film