How bags turn into art
Every year Eastpak challenges 12 upcoming and established designers for a good cause. The challenge: turn the iconic Padded Pak’r Backpack into a piece of art. The pieces are then auctioned and the proceeds are donated to Designers Against Aids.
We produced 15 moving images for the Artist Studio Collection. By putting all pieces on pedestals we treat them for what they are, one-of-a-kind artworks. Simple, elegant movements show the unique features of the bags. The background color and shades match the character of the art piece.
Campaign concept, Film, Photography, Creative direction.
Eastpak CNNCTCommercial / Photography
VillaVinCommercial / Photography
Dutch Dance FestivalCommercial
Limburg Film CommissionCommercial
Bent for BossShort doc / Commercial
Bonnefanten MuseumShort docs / Commercials / Animation
Formani X Piet BoonCorporate film
Netwerk Film EducatieCommercial
Bulang & SonsShort doc / Commercial
IKEAShort doc / Commercial
DOESShort doc / Commercial
Eastpak LABCommercial / Photography
Subp YaoMusic video
SchunckCommercial / animation
Gabriel + GuevaraCommercial