How bags turn into art
Context
Every year Eastpak challenges 12 upcoming and established designers for a good cause. The challenge: turn the iconic Padded Pak’r Backpack into a piece of art. The pieces are then auctioned and the proceeds are donated to Designers Against Aids.
Our take
We produced 15 moving images for the Artist Studio Collection. By putting all pieces on pedestals we treat them for what they are, one-of-a-kind artworks. Simple, elegant movements show the unique features of the bags. The background color and shades match the character of the art piece.
Our role
Campaign concept, Film, Photography, Creative direction.
Website integration
Credits
Agency: Initials LA
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Art direction: Rob Truijen
Post-production: Strictua
Gaffer: Dennis De Pijper
Webdesign: Mr. Henry
Selected Works
Eastpak CNNCTCommercial / Photography
SWETTCommercial
Bent for BossShort doc / Commercial
Nederlandse DansdagenCommercial
VillaVinCommercial / Photography
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Delta Light x MVRDVCommercial
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
Formani X Piet BoonCorporate film
Netwerk Film EducatieCommercial
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
Bonnefanten MuseumAnimation
TEDxCommercial
InLimburgCommercial
IKEAShort doc / Commercial
Ten cCommercial
Bonnefanten First FridaysCommercial
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
SchunckCommercial / animation
NedlinCorporate film
Harry's restaurantCommercial
MosaCorporate film
Marie-Stella-MarisShort doc
LibelleCommercial
Eastpak LABCommercial / Photography