How bags turn into art
Context
Every year Eastpak challenges 12 upcoming and established designers for a good cause. The challenge: turn the iconic Padded Pak’r Backpack into a piece of art. The pieces are then auctioned and the proceeds are donated to Designers Against Aids.
Our take
We produced 15 moving images for the Artist Studio Collection. By putting all pieces on pedestals we treat them for what they are, one-of-a-kind artworks. Simple, elegant movements show the unique features of the bags. The background color and shades match the character of the art piece.
Our role
Campaign concept, Film, Photography, Creative direction.
Website integration
Credits
Agency: Initials LA
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Art direction: Rob Truijen
Post-production: Strictua
Gaffer: Dennis De Pijper
Webdesign: Mr. Henry
Selected Works
Bonnefanten First FridaysCommercial
Ten c - BrandfilmCommercial
Delta Light x MVRDVCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bent for BossShort doc / Commercial
SWETTCommercial
Soft BitesCommercial
Bonnefanten MuseumShort docs / Commercials / Animation
Eastpak CNNCTCommercial / Photography
Nederlandse DansdagenCommercial
Eastpak DurabiltyCommercial / Photography
VillaVinCommercial / Photography
Ten cCommercial
Formani X Piet BoonCorporate film
IKEAShort doc / Commercial
Mercedes-BenzCorporate film
TEDxCommercial
Nedlin - HealthcareCorporate film
Nederlandse Dansdagen - Dance AwardsCommercial
Gabriel + GuevaraCommercial
DOESShort doc / Commercial
SchunckCommercial / animation
Netwerk Film EducatieCommercial
Maastricht UniversityCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
Eastpak LABCommercial / Photography
Limburg Film CommissionCommercial
NedlinCorporate film
InLimburgCommercial
Bulang & SonsShort doc / Commercial