Show what hard-wearing means
Eastpak has made a name for itself with durable products. But how do you maintain that reputation? By showing both the work and the results of durable products. We found short but enticing ways to tell the life story of their products.
Campaign concept, Film, Photography, Animation, Creative direction.
To stand the test of time
No Eastpak product is shipped without a series of durability tests. Eastpak's rigorous quality standards ensure that the water-resistant finishes, color fastness, and sturdy zippers keep their qualities. They’ll also perform drop tests to see how they hold up. We have created a minimalistic versions of these tests.
A lot will happen in three decades
Eastpak bags come with a 30-year warranty. Even though they are very durable, the bags do age and sometimes need repair. But unlike many other brands, Eastpak makes an effort to repair the bags rather than replace them. As a result, the bags go through different stages of life - just like the owner - which is what we visualized here.
Bonnefanten First FridaysCommercial
Eastpak CNNCTCommercial / Photography
Delta Light x MVRDVCommercial
Bent for BossShort doc / Commercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
IKEAShort doc / Commercial
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Nedlin - HealthcareCorporate film
Bulang & SonsShort doc / Commercial
Eastpak LABCommercial / Photography
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
SchunckCommercial / animation
Eastpak - Designers Against AidsCommercial