What it means for bags to last a lifetime
Context
As the name suggests, Lifetime LAB is built to last a lifetime. It promises the same military quality for which the Eastpak brand has become famous.
Our take
We created a commercial and photography concept for Lifetime LAB. With durability and the power to age in mind, we presented them as future relics. Fossils that slowly see the light of day again, as their shell cracks open. We felt that the setting was a key element in this film. So we found a futuristic concrete location as the place where the relics would be found.
Our role
Campaign concept, Film, Photography, Creative direction, Casting.
We designed a multi-purpose and durable set. A set that could tell the story. Elements of our film set design were later used to present the collection at fairs and other events. The photography was predominantly used as eye-catchers in-store.
Credits
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Art-direction: Strictua
Post-production: Strictua
Gaffer: Joris Peskens
Production: Liza Wolters
Hair & make-up: Vera Dirkx
Model: Sam Heijblom
Music: CUTS - The Dead Beast Returns
Selected Works
Bonnefanten First FridaysCommercial
Ten c - BrandfilmCommercial
Delta Light x MVRDVCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bent for BossShort doc / Commercial
SWETTCommercial
Soft BitesCommercial
Bonnefanten MuseumShort docs / Commercials / Animation
Eastpak CNNCTCommercial / Photography
Nederlandse DansdagenCommercial
Eastpak DurabiltyCommercial / Photography
VillaVinCommercial / Photography
Ten cCommercial
Formani X Piet BoonCorporate film
IKEAShort doc / Commercial
Mercedes-BenzCorporate film
TEDxCommercial
Nedlin - HealthcareCorporate film
Nederlandse Dansdagen - Dance AwardsCommercial
Gabriel + GuevaraCommercial
DOESShort doc / Commercial
SchunckCommercial / animation
Netwerk Film EducatieCommercial
Maastricht UniversityCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
Limburg Film CommissionCommercial
NedlinCorporate film
InLimburgCommercial
Bulang & SonsShort doc / Commercial
Eastpak - Designers Against AidsCommercial