Lifetime LAB S/S 19

guaranteed for life...
maybe longer


As the name suggests, Lifetime LAB is built to last a lifetime, promising the same military quality for which the Eastpak brand has become synonymous. 

Eastpak asked us to produce a commercial and photography concept for this unique collection. With this in mind we came up with a concept that strongly emphasizes the time resistance and durability of the bags by presenting them as future relics. 




Concept development : Strictua 

Directed by :  Miquel Steps
D.O.P. : Marijn Vanderheijden
Art-direction / Set-dressing : Strictua
Post-production : Strictua
Gaffer : Joris Peskens
Production : Liza Wolters
Hair & make-up : Vera Dirkx
Model : Sam Heijblom

Music : CUTS - The Dead Beast Returns