Formani

X

Piet Boon

A designers' approach on door hardware 

Context

Formani makes sophisticated door handles in collaboration with industry leading designers and architects. A series of films were commissioned to showcase both the collaborative design process and the product. The first film features renowned interior designer Piet Boon.

Our take

We created a visual concept for the collaboration film series. The process between Formani and designer Piet Boon is about function, users and details. We shot the designers at work and literally zoomed in on the products to create a luxurious feel.

Our role

Concept development, Film, Creative direction.

Credits

Agency: Zuiderlicht
Concept development: Strictua 
Directed by:  Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Gaffer: Joris Peskens

Selected Works

Eastpak Responsible collectionsCommercial / Corporate film / Photography

VillaVinCommercial / Photography

Bent for BossShort doc / Commercial

Eastpak CNNCTCommercial / Photography

SWETTCommercial

Bonnefanten MuseumShort docs / Commercials / Animation

Soft BitesCommercial

Mercedes-BenzCorporate film

Bulang & SonsShort doc / Commercial

TEDxCommercial

InLimburgCommercial

IKEAShort doc / Commercial

Ten cCommercial

DOESShort doc / Commercial

Gabriel + GuevaraCommercial

Subp YaoMusic video

SchunckCommercial / animation

NedlinCorporate film

Harry's restaurantCommercial

MosaCorporate film

LibelleCommercial

Eastpak LABCommercial / Photography