A designers' approach on door hardware
Context
Formani makes sophisticated door handles in collaboration with industry leading designers and architects. A series of films were commissioned to showcase both the collaborative design process and the product. The first film features renowned interior designer Piet Boon.
Our take
We created a visual concept for the collaboration film series. The process between Formani and designer Piet Boon is about function, users and details. We shot the designers at work and literally zoomed in on the products to create a luxurious feel.
Our role
Concept development, Film, Creative direction.
Credits
Agency: Zuiderlicht
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Gaffer: Joris Peskens
Selected Works
Bonnefanten First FridaysCommercial
Eastpak CNNCTCommercial / Photography
SWETTCommercial
Delta Light x MVRDVCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bent for BossShort doc / Commercial
Soft BitesCommercial
Nederlandse DansdagenCommercial
Ten cCommercial
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
Eastpak DurabiltyCommercial / Photography
VillaVinCommercial / Photography
Netwerk Film EducatieCommercial
IKEAShort doc / Commercial
Gabriel + GuevaraCommercial
Mercedes-BenzCorporate film
TEDxCommercial
Nedlin - HealthcareCorporate film
DOESShort doc / Commercial
SchunckCommercial / animation
Subp YaoMusic video
Bonnefanten MuseumAnimation
Eastpak LABCommercial / Photography
NedlinCorporate film
InLimburgCommercial
Bulang & SonsShort doc / Commercial
Boels ZandersCommercial
Eastpak - Designers Against AidsCommercial