A designers' approach on door hardware
Context
Formani makes sophisticated door handles in collaboration with industry leading designers and architects. A series of films were commissioned to showcase both the collaborative design process and the product. The first film features renowned interior designer Piet Boon.
Our take
We created a visual concept for the collaboration film series. The process between Formani and designer Piet Boon is about function, users and details. We shot the designers at work and literally zoomed in on the products to create a luxurious feel.
Our role
Concept development, Film, Creative direction.
Credits
Agency: Zuiderlicht
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Gaffer: Joris Peskens
Selected Works
Delta Light x MVRDVCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten First FridaysCommercial
Bent for BossShort doc / Commercial
Nederlandse DansdagenCommercial
SWETTCommercial
Eastpak CNNCTCommercial / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Soft BitesCommercial
Limburg Film CommissionCommercial
VillaVinCommercial / Photography
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
TEDxCommercial
InLimburgCommercial
IKEAShort doc / Commercial
Ten cCommercial
Bonnefanten MuseumAnimation
Eastpak LABCommercial / Photography
Netwerk Film EducatieCommercial
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
SchunckCommercial / animation
Eastpak - Designers Against AidsCommercial
NedlinCorporate film
Marie-Stella-MarisShort doc
LibelleCommercial
Harry's restaurantCommercial
MosaCorporate film