Formani

X

Piet Boon

A designers' approach on door hardware 

Context

Formani makes sophisticated door handles in collaboration with industry leading designers and architects. A series of films were commissioned to showcase both the collaborative design process and the product. The first film features renowned interior designer Piet Boon.

Our take

We created a visual concept for the collaboration film series. The process between Formani and designer Piet Boon is about function, users and details. We shot the designers at work and literally zoomed in on the products to create a luxurious feel.

Our role

Concept development, Film, Creative direction.

Credits

Agency: Zuiderlicht
Concept development: Strictua 
Directed by:  Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Gaffer: Joris Peskens

Selected Works

SWETTCommercial

Eastpak CNNCTCommercial / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bonnefanten MuseumShort docs / Commercials / Animation

Ten cCommercial

VillaVinCommercial / Photography

Eastpak DurabiltyCommercial / Photography

IKEAShort doc / Commercial

TEDxCommercial

Mercedes-BenzCorporate film

Nedlin - HealthcareCorporate film

Bulang & SonsShort doc / Commercial

DOESShort doc / Commercial

SchunckCommercial / animation

Gabriel + GuevaraCommercial

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film

InLimburgCommercial

Boels ZandersCommercial