Formani

X

Piet Boon

Visually exploring

How designers approach door handle design

Context

Formani makes sophisticated door handles in collaboration with leading designers and architects. A series of films were commissioned to showcase both the collaborative design process and the product. The first film features renowned interior designer Piet Boon.

Our take

We created a visual concept for the collaboration film series. The process between Formani and designer Piet Boon is about function, users and details. We shot the designers at work and literally zoomed in on the products to create a luxurious feel.

Our role

Concept development, Film, Creative direction.

Credits

Agency: Zuiderlicht
Concept development: Strictua 
Directed by:  Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Gaffer: Joris Peskens

Selected Works

Eastpak CNNCTCommercial

VillaVinCommercial

Harry's restaurantCommercial

Mercedes-BenzCorporate film

IKEABranded documentary

Bent for BossBranded documentary

MosaBranded content

Bonnefanten MuseumCommercial

DOESBranded documentary

Bulang & SonsBranded content

TEDxCommercial

Gabriel + GuevaraCommercial

Marie-Stella-MarisBranded documentary

Eastpak LABCommercial