Clarity versus darkness in jewellery design

Context

The crafted jewellery and accessories of Gabriel + Guevara lean on opposites. Clarity and darkness, logos and chaos, heaven and hell. They explore these oppositions with rich, natural materials.

Our take

For the commercial, we visualized both tension and balance between opposites. Characters represent clarity and darkness. The minimal set design with only two colors creates focus on the products. By covering skin, we created a touch of surreality that matches the theme. The brand identity is translated to video in frames and other graphic elements.

Our role

Concept development, Film.

Credits

Concept by: Strictua & Caramel
Co-directed by: Miquel Steps & Rob Truijen
Art direction: Rob Truijen 
D.O.P: Marijn Vanderheijden
Post-production: Strictua
Music: Periskop - Immerse (Component VI)