Gabriel

+

Guevara

Clarity versus darkness in jewellery design

Context

The crafted jewellery and accessories of Gabriel + Guevara lean on opposites. Clarity and darkness, logos and chaos, heaven and hell. They explore these oppositions with rich, natural materials.

Our take

For the commercial, we visualized both tension and balance between opposites. Characters represent clarity and darkness. The minimal set design with only two colors creates focus on the products. By covering skin, we created a touch of surreality that matches the theme. The brand identity is translated to video in frames and other graphic elements.

Our role

Concept development, Film.

gabrielguevara_insert

Credits

Concept by: Strictua & Caramel
Co-directed by: Miquel Steps & Rob Truijen
Art direction: Rob Truijen 
D.O.P: Marijn Vanderheijden
Post-production: Strictua
Music: Periskop - Immerse (Component VI)

Selected Works

Eastpak Responsible collectionsCommercial / Corporate film / Photography

VillaVinCommercial / Photography

Bent for BossShort doc / Commercial

Eastpak CNNCTCommercial / Photography

SWETTCommercial

Bonnefanten MuseumShort docs / Commercials / Animation

Soft BitesCommercial

Formani X Piet BoonCorporate film

Mercedes-BenzCorporate film

Bulang & SonsShort doc / Commercial

TEDxCommercial

InLimburgCommercial

IKEAShort doc / Commercial

Ten cCommercial

DOESShort doc / Commercial

Subp YaoMusic video

SchunckCommercial / animation

NedlinCorporate film

Harry's restaurantCommercial

MosaCorporate film

LibelleCommercial

Eastpak LABCommercial / Photography