Clarity versus darkness in jewellery design
Context
The crafted jewellery and accessories of Gabriel + Guevara lean on opposites. Clarity and darkness, logos and chaos, heaven and hell. They explore these oppositions with rich, natural materials.
Our take
For the commercial, we visualized both tension and balance between opposites. Characters represent clarity and darkness. The minimal set design with only two colors creates focus on the products. By covering skin, we created a touch of surreality that matches the theme. The brand identity is translated to video in frames and other graphic elements.
Our role
Concept development, Film.
Credits
Concept by: Strictua & Caramel
Co-directed by: Miquel Steps & Rob Truijen
Art direction: Rob Truijen
D.O.P: Marijn Vanderheijden
Post-production: Strictua
Music: Periskop - Immerse (Component VI)
Selected Works
Eastpak CNNCTCommercial / Photography
SWETTCommercial
Bent for BossShort doc / Commercial
Nederlandse DansdagenCommercial
VillaVinCommercial / Photography
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Formani X Piet BoonCorporate film
Netwerk Film EducatieCommercial
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
Bonnefanten MuseumAnimation
TEDxCommercial
InLimburgCommercial
IKEAShort doc / Commercial
Ten cCommercial
Bonnefanten First FridaysCommercial
DOESShort doc / Commercial
Subp YaoMusic video
SchunckCommercial / animation
Eastpak - Designers Against AidsCommercial
NedlinCorporate film
Harry's restaurantCommercial
MosaCorporate film
Marie-Stella-MarisShort doc
LibelleCommercial
Eastpak LABCommercial / Photography