Clarity versus darkness in jewellery design
The crafted jewellery and accessories of Gabriel + Guevara lean on opposites. Clarity and darkness, logos and chaos, heaven and hell. They explore these oppositions with rich, natural materials.
For the commercial, we visualized both tension and balance between opposites. Characters represent clarity and darkness. The minimal set design with only two colors creates focus on the products. By covering skin, we created a touch of surreality that matches the theme. The brand identity is translated to video in frames and other graphic elements.
Concept development, Film.
Concept by: Strictua & Caramel
Co-directed by: Miquel Steps & Rob Truijen (Caramel)
Art-direction: Rob Truijen
D.O.P : Marijn Vanderheijden
Music: Periskop - Immerse (Component VI)
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