Visually exploring
Clarity versus darkness in jewellery design
Context
The crafted jewellery and accessories of Gabriel + Guevara lean on opposites. Clarity and darkness, logos and chaos, heaven and hell. They explore these oppositions with rich, natural materials.
Our take
For the commercial, we visualized both tension and balance between opposites. Characters represent clarity and darkness. The minimal set design with only two colors creates focus on the products. By covering skin, we created a touch of surreality that matches the theme. The brand identity is translated to video in frames and other graphic elements.
Our role
Concept development, Film.
Credits
Concept by: Strictua & Caramel
Co-directed by: Miquel Steps & Rob Truijen (Caramel)
Art-direction: Rob Truijen
D.O.P : Marijn Vanderheijden
Post-production: Strictua
Music: Periskop - Immerse (Component VI)
Selected Works
Dutch Dance FestivalCommercial
VillaVinCommercial
Bent for BossBranded documentary
Formani X Piet BoonBranded content
Eastpak CNNCTCommercial
Limburg Film CommissionCommercial
IKEABranded documentary
Mercedes-BenzCorporate film
Netwerk Film EducatieCommercial
Bonnefanten MuseumCommercial
DOESBranded documentary
Eastpak - Designers Against AidsCommercial
Bulang & SonsBranded content
TEDxCommercial
Harry's restaurantCommercial
Subp YaoMusic video
Marie-Stella-MarisBranded documentary
Eastpak LABCommercial