IKEA

My life, My living room

Daily life and living room of influencers

Context

What does your interior say about you? That is what IKEA explores in this series of branded content. The 'My life, My living room' campaign peeks into the home and lifestyle of Belgian influencers.

Our take

We captured the personality of each influencer and their interior. Our aim was to let the viewer feel as if they were actually visiting the influencers’ homes. With IKEA products subtly on display, they play a role in the bigger picture; how your personality reflects in your home.

Our role

Concept development, Film.

Using Instagram as the main communication channel, we could tease the target audience into the story of the full campaign.

Credits

Concept development: Strictua & Coffeeklatch
Production & art-direction : Coffeeklatch

Directed by:  Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua

Selected Works

VillaVinCommercial / Photography

Bent for BossShort doc / Commercial

Formani X Piet BoonCorporate film

Eastpak CNNCTCommercial / Photography

Mercedes-BenzCorporate film

DOESShort doc / Commercial

Bonnefanten MuseumShort docs / Commercials / Animation

Bulang & SonsShort doc / Commercial

TEDxCommercial

InLimburgCommercial

MosaCorporate film

SWETTCommercial

Ten cCommercial

Eastpak LABCommercial / Photography

SchunckCommercial / animation

Subp YaoMusic video

Harry's restaurantCommercial

LibelleCommercial

Gabriel + GuevaraCommercial

NedlinCorporate film