My life, My living room

Daily life and living room of influencers


What does your interior say about you? That is what IKEA explores in this series of branded content. The 'My life, My living room' campaign peeks into the home and lifestyle of Belgian influencers.

Our take

We captured the personality of each influencer and their interior. Our aim was to let the viewer feel as if they were actually visiting the influencers’ homes. With IKEA products subtly on display, they play a role in the bigger picture; how your personality reflects in your home.

Our role

Concept development, Film.

Using Instagram as the main communication channel, we could tease the target audience into the story of the full campaign.


Concept development: Strictua & Coffeeklatch
Production & art direction : Coffeeklatch

Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua

Selected Works

Eastpak CNNCTCommercial / Photography


Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Ten cCommercial

Bonnefanten MuseumShort docs / Commercials / Animation

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

VillaVinCommercial / Photography

Gabriel + GuevaraCommercial

Mercedes-BenzCorporate film


Nedlin - HealthcareCorporate film

DOESShort doc / Commercial

SchunckCommercial / animation

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film


Bulang & SonsShort doc / Commercial

Boels ZandersCommercial