Daily life and living room of influencers
Context
What does your interior say about you? That is what IKEA explores in this series of branded content. The 'My life, My living room' campaign peeks into the home and lifestyle of Belgian influencers.
Our take
We captured the personality of each influencer and their interior. Our aim was to let the viewer feel as if they were actually visiting the influencers’ homes. With IKEA products subtly on display, they play a role in the bigger picture; how your personality reflects in your home.
Our role
Concept development, Film.
Instagram
Using Instagram as the main communication channel, we could tease the target audience into the story of the full campaign.
Credits
Concept development: Strictua & Coffeeklatch
Production & art-direction : Coffeeklatch
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Selected Works
Dutch Dance FestivalCommercial
VillaVinCommercial
Bent for BossBranded documentary
Formani X Piet BoonBranded content
Eastpak CNNCTCommercial
Limburg Film CommissionCommercial
Mercedes-BenzCorporate film
Netwerk Film EducatieCommercial
Bonnefanten MuseumCommercial
DOESBranded documentary
SWETTCommercial
Eastpak - Designers Against AidsCommercial
Bulang & SonsBranded content
TEDxCommercial
Gabriel + GuevaraCommercial
NedlinCorporate film
Harry's restaurantCommercial
Subp YaoMusic video
Marie-Stella-MarisBranded documentary
Eastpak LABCommercial