Daily life and living room of influencers
Context
What does your interior say about you? That is what IKEA explores in this series of branded content. The 'My life, My living room' campaign peeks into the home and lifestyle of Belgian influencers.
Our take
We captured the personality of each influencer and their interior. Our aim was to let the viewer feel as if they were actually visiting the influencers’ homes. With IKEA products subtly on display, they play a role in the bigger picture; how your personality reflects in your home.
Our role
Concept development, Film.
Using Instagram as the main communication channel, we could tease the target audience into the story of the full campaign.
Credits
Concept development: Strictua & Coffeeklatch
Production & art direction : Coffeeklatch
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Selected Works
Eastpak CNNCTCommercial / Photography
SWETTCommercial
Bent for BossShort doc / Commercial
Nederlandse DansdagenCommercial
VillaVinCommercial / Photography
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Formani X Piet BoonCorporate film
Netwerk Film EducatieCommercial
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
Bonnefanten MuseumAnimation
TEDxCommercial
InLimburgCommercial
Ten cCommercial
Bonnefanten First FridaysCommercial
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
SchunckCommercial / animation
Eastpak - Designers Against AidsCommercial
NedlinCorporate film
Harry's restaurantCommercial
MosaCorporate film
Marie-Stella-MarisShort doc
LibelleCommercial
Eastpak LABCommercial / Photography