Daily life and living room of influencers
Context
What does your interior say about you? That is what IKEA explores in this series of branded content. The 'My life, My living room' campaign peeks into the home and lifestyle of Belgian influencers.
Our take
We captured the personality of each influencer and their interior. Our aim was to let the viewer feel as if they were actually visiting the influencers’ homes. With IKEA products subtly on display, they play a role in the bigger picture; how your personality reflects in your home.
Our role
Concept development, Film.
Using Instagram as the main communication channel, we could tease the target audience into the story of the full campaign.
Credits
Concept development: Strictua & Coffeeklatch
Production & art direction : Coffeeklatch
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Selected Works
Bonnefanten First FridaysCommercial
Ten c - BrandfilmCommercial
Delta Light x MVRDVCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bent for BossShort doc / Commercial
SWETTCommercial
Soft BitesCommercial
Bonnefanten MuseumShort docs / Commercials / Animation
Eastpak CNNCTCommercial / Photography
Nederlandse DansdagenCommercial
Eastpak DurabiltyCommercial / Photography
VillaVinCommercial / Photography
Ten cCommercial
Formani X Piet BoonCorporate film
Mercedes-BenzCorporate film
TEDxCommercial
Nedlin - HealthcareCorporate film
Nederlandse Dansdagen - Dance AwardsCommercial
Gabriel + GuevaraCommercial
DOESShort doc / Commercial
SchunckCommercial / animation
Netwerk Film EducatieCommercial
Maastricht UniversityCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
Eastpak LABCommercial / Photography
Limburg Film CommissionCommercial
NedlinCorporate film
InLimburgCommercial
Bulang & SonsShort doc / Commercial
Eastpak - Designers Against AidsCommercial