Daily life and living room of influencers
What does your interior say about you? That is what IKEA explores in this series of branded content. The 'My life, My living room' campaign peeks into the home and lifestyle of Belgian influencers.
We captured the personality of each influencer and their interior. Our aim was to let the viewer feel as if they were actually visiting the influencers’ homes. With IKEA products subtly on display, they play a role in the bigger picture; how your personality reflects in your home.
Concept development, Film.
Using Instagram as the main communication channel, we could tease the target audience into the story of the full campaign.
Concept development: Strictua & Coffeeklatch
Production & art direction : Coffeeklatch
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
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