Daily life and living room of influencers
Context
What does your interior say about you? That is what IKEA explores in this series of branded content. The 'My life, My living room' campaign peeks into the home and lifestyle of Belgian influencers.
Our take
We captured the personality of each influencer and their interior. Our aim was to let the viewer feel as if they were actually visiting the influencers’ homes. With IKEA products subtly on display, they play a role in the bigger picture; how your personality reflects in your home.
Our role
Concept development, Film.
Using Instagram as the main communication channel, we could tease the target audience into the story of the full campaign.
Credits
Concept development: Strictua & Coffeeklatch
Production & art direction : Coffeeklatch
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Selected Works
Bonnefanten First FridaysCommercial
SWETTCommercial
Eastpak CNNCTCommercial / Photography
Delta Light x MVRDVCommercial
Bent for BossShort doc / Commercial
Soft BitesCommercial
Nederlandse DansdagenCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
Ten cCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
Eastpak DurabiltyCommercial / Photography
Netwerk Film EducatieCommercial
TEDxCommercial
Mercedes-BenzCorporate film
Nedlin - HealthcareCorporate film
Bulang & SonsShort doc / Commercial
DOESShort doc / Commercial
SchunckCommercial / animation
Gabriel + GuevaraCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
Eastpak LABCommercial / Photography
NedlinCorporate film
InLimburgCommercial
Boels ZandersCommercial
Eastpak - Designers Against AidsCommercial