Visually exploring

Local tourism, framed differently

Context

Limburg is as Mediterranean as it gets in The Netherlands. InLimburg promotes Limburg as the perfect holiday destination. We made a series of films to promote the region and attract national tourists.

Our take

We highlighted undiscovered places and framed them as if they were Mediterranean holiday destinations. A French castle, an Italian lake, there are hidden gems everywhere if you just frame them differently. Making this totally got that holiday feeling going for us.

Our role

Concept, Film, Creative direction.

Social snippets

These social snippets show tourists using social media to capture their holiday. But, when sharing, they hide their real location from their followers, asking them to guess where they are.

Credits

Agency: Zuiderlicht
Concept development: Zuiderlicht & Strictua 
Directed by: Miquel Steps 
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Graphic design: Zuiderlicht