Where journeys begin, stories unfold

Context

This project was initiated to provide prospective students with a genuine look into the daily life at Maastricht University, helping them understand not just the academic offerings but the vibrant, multicultural experience that defines the university.

Our take

For this campaign, we employed a documentary-style approach, allowing each student’s story to unfold naturally. Set over the course of a single day, this intimate portrait showcases the unique Maastricht experience from sunrise to nightfall—capturing the academic challenges, social connection, and personal discovery that defines the student journey. With this campaign, we call on future students to start their own journey.

Our role

Production, Film, Post-production, Creative direction.

Credits

Directed by: Miquel Steps
Camera: Marijn Vanderheijden
Joris Peskens
Milan Potten
Post-production: Strictua