Surfaces
with soul

Context

Mosa produces ceramic tiles by using the purest raw materials. Their designs balance precision and emotion, minimal, yet expressive. With tactility at the core, Mosa turns surfaces into experiences, and buildings into places with personality.

Our take

The Mosa Global collection breathes creative freedom. It invites designers to shape spaces that touch the soul and embrace the human experience.

In the commercial, we follow the spark of an idea. Lines become rhythm. Surfaces start to speak. From subtle grids to bold statements, every choice builds a story.

Our role

Concept development, Film, Animation, Creative direction, Casting.

Behind the collection

Besides the commercial, we created an in-depth film that dives into the heart of the collection. We follow Mosa’s design team in their search for balance - form, function, and feeling. Materials are tested. Ideas take shape. What starts as a spark becomes a palette of endless possibilities. A glimpse behind the scenes, where design begins with touch.

Credits

Concept : Strictua
Directed by : Miquel Steps
D.O.P : Marijn Vanderheijden
Gaffer: Joris Peskens
Post-production : Strictua

Motion-design: Britt van Kruchten
Styling: Julia Aumann
Model: Wennah Wilkers