Visually exploring

How tiles can have an dynamic effect

Context

Mosa Tiles produces high-end tiles and ceramics. They are the choice of prominent architects and interior designers. ‘Murals Fuse’ is a tile collection that creates the illusion of movement. Its soft colour gradations and tone variations make surfaces come to life.

Our take

Our challenge was to visualize the dynamic effect of the tile collection. So we put movement, light and shadows in play and recreated their vivid playfulness on film. Plus, we showed the community working with Mosa’s online design tool. This tool is an important part of the story. It helps designers to visualize their project and make the right product choices.

Our role

Concept development, Film.

Social shorts

With meaningful social shorts on Facebook, we could tease the target audience towards the campaign website.

Credits

Agency: Mockus
Concept : Mockus & Strictua
Directed by : Marijn Vanderheijden
Art-direction by : Jorg Kuijl (Mockus)
D.O.P : Joris Peskens
Post-production : Strictua