Laundry services

Perfecting laundry as a service


For over 70 years, Nedlin has been fully dedicated to laundry services. In their quest to improve every day, Nedlin built one of the most advanced healthcare laundry facilities in the world.

Our take

We felt that layered storytelling was the best way to show how Nedlin set a new standard. Each layer features an employee or manager to give an insight into this state-of-the-art facility. Reimagining every part of the process shows how dedicated they are to perfecting laundry as a service. Toward the end, the viewer gets a sense of the lengths Nedlin went to

Our role

Production, Film, Post-production, Creative direction.


Agency: ViaStory
Concept development: Strictua & ViaStory 

Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Camera-assistent: Milan Potten
Gaffer: Joris Peskens
Sound-recording: Lars Hendriks
Hair & make-up: Yvonne Duut

Post-production: Strictua
Sound mix: Milan Gijzen

Selected Works


Eastpak CNNCTCommercial / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bonnefanten MuseumShort docs / Commercials / Animation

Ten cCommercial

VillaVinCommercial / Photography

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

IKEAShort doc / Commercial


Mercedes-BenzCorporate film

Bulang & SonsShort doc / Commercial

DOESShort doc / Commercial

SchunckCommercial / animation

Gabriel + GuevaraCommercial

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film


Boels ZandersCommercial