Let them blow your mind
Context
Soft Bites is the world’s first high-end THC infused edible. The product is a collaboration with a master chef who carefully combines the finest ingredients. This is like nothing you’ve had before.
Our take
To introduce the new product category, we show how flavors merge. The commercial takes you on a visual journey. From fruity to creamy and soft - trust us - this will tickle your taste buds.
We see several ingredients explode. This refers both to an explosion of flavor and the enhancing effect of THC. Soft Bites can make you more focused, more relaxed and might even help you access more parts of your brain. Allow yourself to flip the perspective.
Our role
Concept development, Film, Animation, Creative direction.
Social snippets
Three social snippets both introduce the brand and highlight a flavor. We zoom in on the tasty ingredients, raising curiosity and activating the taste buds.
Credits
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Gaffer: Joris Peskens
Post-production: Strictua
Selected Works
Bonnefanten First FridaysCommercial
SWETTCommercial
Eastpak CNNCTCommercial / Photography
Delta Light x MVRDVCommercial
Bent for BossShort doc / Commercial
Nederlandse DansdagenCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
TEDxCommercial
IKEAShort doc / Commercial
Boels ZandersCommercial
Netwerk Film EducatieCommercial
Ten cCommercial
Eastpak LABCommercial / Photography
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
SchunckCommercial / animation
InLimburgCommercial
Eastpak - Designers Against AidsCommercial
NedlinCorporate film