Subp Yao

Human movement led by architecture

Context

Electronic music producer Subp Yao asked us to make the music video for his track 'Shimmer'. 

This music video explores the relationship between music, dance and architecture.

Our take

We follow dancer Simon Bus while he surrenders himself to abstract shapes and the spectacular 360° view of the scenery. The shapes and lines of this captivating sculpture proved to be a great source of inspiration. 

Architect Rudolf von Laban inspired us with this quote: 

“Movement is more or less living architecture, living through changes of position but also through cohesion. This architecture created by human movement is formed by pathways tracing forms in space, and we call those forms ‘trace-forms.”

Our role

Concept development, Film, Creative direction, Casting.

Credits

Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Dance performer: Simon Bus
Music: Subp Yao - Shimmer

Selected Works

Eastpak CNNCTCommercial / Photography

SWETTCommercial

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Ten cCommercial

Bonnefanten MuseumShort docs / Commercials / Animation

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

VillaVinCommercial / Photography

IKEAShort doc / Commercial

Gabriel + GuevaraCommercial

Mercedes-BenzCorporate film

TEDxCommercial

Nedlin - HealthcareCorporate film

DOESShort doc / Commercial

SchunckCommercial / animation

Eastpak LABCommercial / Photography

NedlinCorporate film

InLimburgCommercial

Bulang & SonsShort doc / Commercial

Boels ZandersCommercial