Subp Yao

Human movement led by architecture

Context

Electronic music producer Subp Yao asked us to make the music video for his track 'Shimmer'. 

This music video explores the relationship between music, dance and architecture.

Our take

We follow dancer Simon Bus while he surrenders himself to abstract shapes and the spectacular 360° view of the scenery. The shapes and lines of this captivating sculpture proved to be a great source of inspiration. 

Architect Rudolf von Laban inspired us with this quote: 

“Movement is more or less living architecture, living through changes of position but also through cohesion. This architecture created by human movement is formed by pathways tracing forms in space, and we call those forms ‘trace-forms.”

Our role

Concept development, Film, Creative direction, Casting.

Credits

Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Dance performer: Simon Bus
Music: Subp Yao - Shimmer

Selected Works

SWETTCommercial

Eastpak CNNCTCommercial / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bonnefanten MuseumShort docs / Commercials / Animation

Ten cCommercial

VillaVinCommercial / Photography

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

IKEAShort doc / Commercial

TEDxCommercial

Mercedes-BenzCorporate film

Nedlin - HealthcareCorporate film

Bulang & SonsShort doc / Commercial

DOESShort doc / Commercial

SchunckCommercial / animation

Gabriel + GuevaraCommercial

Eastpak LABCommercial / Photography

NedlinCorporate film

InLimburgCommercial

Boels ZandersCommercial