Customizable performance and looks
SWETT makes custom bikes: unique and without restrictions. You go through several decisions that make your bike uniquely yours. Start by choosing the right frame, wheels, and other parts. Then wrap it in your favorite color(s) and decals.
For this brand film, we tapped into the intensity of a bike ride. We follow a customer riding without limits while the building process shows the passion behind it. Join the fun to ride your own.
Campaign concept, Film, Animation, Creative direction.
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Joris Peskens
Art direction: Strictua
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