Customizable performance and looks
Context
SWETT makes unique and very pretty custom bikes. They invite you to go through several decisions to make your dream bike. Start by choosing the right frame, wheels, and other parts. Then wrap it in your favorite color(s) and decals.
Our take
For this brand film, we tapped into the intensity of a bike ride. We follow a customer riding without limits while the building process shows the passion behind it. Join the fun of creating your own.
Our role
Campaign concept, Film, Animation, Creative direction.
Credits
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Joris Peskens
Art direction: Strictua
Post-production: Strictua
Selected Works
Bonnefanten First FridaysCommercial
Eastpak CNNCTCommercial / Photography
Delta Light x MVRDVCommercial
Bent for BossShort doc / Commercial
Soft BitesCommercial
Nederlandse DansdagenCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
TEDxCommercial
IKEAShort doc / Commercial
Boels ZandersCommercial
Netwerk Film EducatieCommercial
Ten cCommercial
Eastpak LABCommercial / Photography
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
Bonnefanten MuseumAnimation
SchunckCommercial / animation
InLimburgCommercial
Eastpak - Designers Against AidsCommercial
NedlinCorporate film