Customizable performance and looks
Context
SWETT makes unique and very pretty custom bikes. They invite you to go through several decisions to make your dream bike. Start by choosing the right frame, wheels, and other parts. Then wrap it in your favorite color(s) and decals.
Our take
For this brand film, we tapped into the intensity of a bike ride. We follow a customer riding without limits while the building process shows the passion behind it. Join the fun of creating your own.
Our role
Campaign concept, Film, Animation, Creative direction.
Credits
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Joris Peskens
Art direction: Strictua
Post-production: Strictua
Selected Works
Delta Light x MVRDVCommercial
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Bonnefanten First FridaysCommercial
Bent for BossShort doc / Commercial
Nederlandse DansdagenCommercial
Eastpak CNNCTCommercial / Photography
Bonnefanten MuseumShort docs / Commercials / Animation
Soft BitesCommercial
Limburg Film CommissionCommercial
VillaVinCommercial / Photography
Formani X Piet BoonCorporate film
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
TEDxCommercial
InLimburgCommercial
IKEAShort doc / Commercial
Ten cCommercial
Bonnefanten MuseumAnimation
Eastpak LABCommercial / Photography
Netwerk Film EducatieCommercial
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
SchunckCommercial / animation
Eastpak - Designers Against AidsCommercial
NedlinCorporate film
Marie-Stella-MarisShort doc
LibelleCommercial
Harry's restaurantCommercial
MosaCorporate film