SWETT

No swett, no glory

Customizable performance and looks

Context

SWETT makes unique and very pretty custom bikes. They invite you to go through several decisions to make your dream bike. Start by choosing the right frame, wheels, and other parts. Then wrap it in your favorite color(s) and decals.

Our take

For this brand film, we tapped into the intensity of a bike ride. We follow a customer riding without limits while the building process shows the passion behind it. Join the fun of creating your own.

Our role

Campaign concept, Film, Animation, Creative direction.

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Credits

Concept development: Strictua 
Directed by: Miquel Steps
D.O.P.: Joris Peskens
Art direction: Strictua
Post-production: Strictua

Selected Works

Eastpak CNNCTCommercial / Photography

VillaVinCommercial / Photography

Bent for BossShort doc / Commercial

Bonnefanten MuseumShort docs / Commercials / Animation

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Formani X Piet BoonCorporate film

Mercedes-BenzCorporate film

Bulang & SonsShort doc / Commercial

TEDxCommercial

InLimburgCommercial

IKEAShort doc / Commercial

MosaCorporate film

DOESShort doc / Commercial

Eastpak LABCommercial / Photography

Subp YaoMusic video

SchunckCommercial / animation

Ten cCommercial

LibelleCommercial

Gabriel + GuevaraCommercial

NedlinCorporate film

Harry's restaurantCommercial