Customizable performance and looks

Context

SWETT makes unique and very pretty custom bikes. They invite you to go through several decisions to make your dream bike. Start by choosing the right frame, wheels, and other parts. Then wrap it in your favorite color(s) and decals.

Our take

For this brand film, we tapped into the intensity of a bike ride. We follow a customer riding without limits while the building process shows the passion behind it. Join the fun of creating your own.

Our role

Campaign concept, Film, Animation, Creative direction.

Credits

Concept development: Strictua 
Directed by: Miquel Steps
D.O.P.: Joris Peskens
Art direction: Strictua
Post-production: Strictua