A matter of perspective
TEDx is all about sharing knowledge and ideas. The main purpose for TEDx Maastricht was to express the theme: ‘A matter of perspective’.
We created the TEDx Maastricht 2016 leader. With the theme in mind, we played with the estranged perspective of mirrors. The slow revealing of words builds tension and presents the theme for the 2016 edition.
Campaign concept, Film, Photography, Creative direction.
A social-media rollout campaign consisted of four teasers. Each teaser shows one part of the sentence, revealing the theme word by word.
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Set-design: Atelier Haven
Dutch Dance FestivalCommercial
Bent for BossBranded documentary
Formani X Piet BoonBranded content
Limburg Film CommissionCommercial
Eastpak - Designers Against AidsCommercial
Bulang & SonsBranded content
Gabriel + GuevaraCommercial
Subp YaoMusic video