A matter of perspective


TEDx is all about sharing knowledge and ideas. The main purpose for TEDx Maastricht was to express the theme: ‘A matter of perspective’.

Our take

We created the TEDx Maastricht 2016 leader. With the theme in mind, we played with the estranged perspective of mirrors. The slow revealing of words builds tension and presents the theme for the 2016 edition.

Our role

Campaign concept, Film, Photography, Creative direction.

A social-media rollout campaign consisted of four teasers. Each teaser shows one part of the sentence, revealing the theme word by word.



Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Set-design: Atelier Haven

Selected Works


Eastpak CNNCTCommercial / Photography

Bent for BossShort doc / Commercial

Soft BitesCommercial

Eastpak Responsible collectionsCommercial / Corporate film / Photography

Bonnefanten MuseumShort docs / Commercials / Animation

Ten cCommercial

VillaVinCommercial / Photography

Formani X Piet BoonCorporate film

Eastpak DurabiltyCommercial / Photography

IKEAShort doc / Commercial

Mercedes-BenzCorporate film

Nedlin - HealthcareCorporate film

Bulang & SonsShort doc / Commercial

DOESShort doc / Commercial

SchunckCommercial / animation

Gabriel + GuevaraCommercial

Subp YaoMusic video

Eastpak LABCommercial / Photography

NedlinCorporate film


Boels ZandersCommercial