A matter of perspective

Context

TEDx is all about sharing knowledge and ideas. The main purpose for TEDx Maastricht was to express the theme: ‘A matter of perspective’.

Our take

We created the TEDx Maastricht 2016 leader. With the theme in mind, we played with the estranged perspective of mirrors. The slow revealing of words builds tension and presents the theme for the 2016 edition.

Our role

Campaign concept, Film, Photography, Creative direction.

A social-media rollout campaign consisted of four teasers. Each teaser shows one part of the sentence, revealing the theme word by word.

Credits

Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Set-design: Atelier Haven