A matter of perspective
Context
TEDx is all about sharing knowledge and ideas. The main purpose for TEDx Maastricht was to express the theme: ‘A matter of perspective’.
Our take
We created the TEDx Maastricht 2016 leader. With the theme in mind, we played with the estranged perspective of mirrors. The slow revealing of words builds tension and presents the theme for the 2016 edition.
Our role
Campaign concept, Film, Photography, Creative direction.
A social-media rollout campaign consisted of four teasers. Each teaser shows one part of the sentence, revealing the theme word by word.
Credits
Concept development: Strictua
Directed by: Miquel Steps
D.O.P.: Marijn Vanderheijden
Post-production: Strictua
Set-design: Atelier Haven
Selected Works
Eastpak CNNCTCommercial / Photography
SWETTCommercial
Bent for BossShort doc / Commercial
Nederlandse DansdagenCommercial
VillaVinCommercial / Photography
Eastpak Responsible collectionsCommercial / Corporate film / Photography
Formani X Piet BoonCorporate film
Netwerk Film EducatieCommercial
Bonnefanten MuseumShort docs / Commercials / Animation
Limburg Film CommissionCommercial
Mercedes-BenzCorporate film
Bulang & SonsShort doc / Commercial
Bonnefanten MuseumAnimation
InLimburgCommercial
IKEAShort doc / Commercial
Ten cCommercial
Bonnefanten First FridaysCommercial
DOESShort doc / Commercial
Gabriel + GuevaraCommercial
Subp YaoMusic video
SchunckCommercial / animation
Eastpak - Designers Against AidsCommercial
NedlinCorporate film
Harry's restaurantCommercial
MosaCorporate film
Marie-Stella-MarisShort doc
LibelleCommercial
Eastpak LABCommercial / Photography